In short Product rendering creates a photorealistic image of a product based on a 3D model, with full control over color, material and light. You adjust variants without a new photo shoot. Here you will read how it works and where it surpasses photography.
What is 3D product rendering?
3D product rendering, also called 3D visualization, is the process of adding shadow, color and layering to a 3D wireframe to create lifelike images. In other words, translating a flat surface into a 3D design. This final design, or product, is called the product render. So the product render is not yet an existing product, but a digital version of the product that you will design, advertise and eventually sell. There are various programs on the market for 3D product rendering. Companies that specialize in 3D product rendering use complex and expensive software for the best result. At Studio Renders we use high-quality software to meet your wishes down to the last detail.
How does 3D product rendering work?
3D product rendering is a new development used in the world of communication, sales and marketing. Before a product render comes to life, a number of steps precede it. Become an expert in product rendering too:
- Designing: Step 1 is of course the design. The 3D wireframe has to be designed. Next, the client delivers the design to us and we do the rest.
- Texture: CG texture is added to the 3D object.
- Lighting: The right lighting is essential. Would you like to present your product on a beautiful spring day? Or rather during a balmy summer evening? With product rendering, anything is possible!
- Camera angle: The position of the camera is very important. Together we determine where the camera should be placed.
- CG rendering: In this step the 3D visualization is converted into a 2D image that can then be used.
So a product render does not just appear out of nowhere! The process of 3D product rendering requires some knowledge, which is why it is better to consider outsourcing your product rendering. And for that, Studio Renders is exactly where you need to be! We carefully go through all of the steps above with you and evaluate wherever needed. With our advanced software, we know how to translate your ideas precisely into a 3D design.
Why product visualization for my business?
Do you run a business in sales, communication or marketing? Then you know how important communication with the customer is! Before the customer decides to buy your products, it is important to present them to the potential customer with a high degree of professionalism and quality. This way the customer can see the product at a glance and it gives you a good feeling about the products. And it is precisely with new products that product renders can offer a solution. By visualizing the products first, you can convince your future investors without incurring high production costs. This increases your chances of brand awareness and sales, and it also gives your business a highly professional appearance. Sustainability, too, is an important criterion for doing business these days. Raw materials are becoming scarcer and therefore more expensive. That is why 3D product visualization is an enormous asset!
Benefits of product rendering
Product visualization can give your business a serious boost. Presenting your products with product rendering techniques has countless benefits. Our product rendering specialists give you 5 reasons to give product rendering a try:
- Just like real, Product renders are indistinguishable from real photos! Perfection does not exist, but well-crafted product renders come very close.
- Simple, Thanks to our knowledge and your right ideas, together we developed a product render very easily.
- Affordable , Save considerably on costs because photography becomes unnecessary!
- Anything is possible, The options for every design are endless.
- Quickly adjusted, Everything happens digitally, so everything is quickly adjusted!
- Sustainable, Digital product renders instead of physical objects. This saves an enormous amount of unnecessary material and is therefore better for our planet.
The perfection of product rendering
Dream along with us for a moment. No fumbling with cameras, no fuss when the sun is not shining, no struggles with tricky photo editing programs. Just a product that is perfect down to the finest detail: the perfect lighting, the perfect angle, and the perfect shade. We do not like to say it, but perfection really does exist in the world of product rendering. And even if you are looking for a little less perfection, product rendering is perfect. Because 3D product rendering is flexible and moves along with your specific wishes.
What do we offer?
We help you design both already existing and (not yet) existing products. This means we sit down with you and, based on your descriptions and existing visuals, can turn an idea or vision into a product render. Whether you are looking for interior renders, product renders, or 3D animations, we have it for you. The possibilities are endless! We also create ‘stills’ of your products, so they can be used for any communication you need. Very handy if you are active on social media and looking for a certain consistency in your visuals.
Outsourcing product rendering to Studio Renders
Product rendering is our specialty. We are the experts in this new technique and advanced computer programs. We have years of experience in product visualization and a visible passion for the craft. In our studio we offer tailored advice and are happy to help you move a few steps forward in the development of your products or services. We listen, look, consult and translate taste and individual wishes into a fitting design. Studio Renders oversees the entire process, guiding and coordinating wherever needed. Through this personal attention from our highly qualified staff, we deliver outstanding service. Simply request a no-obligation quote. We will then get in touch with you and the collaboration can begin!
