In short Sales styling makes a property attractive to buyers, these days often digitally with virtual staging. An empty or dated room is furnished within 48 hours, for a fraction of the cost of physical styling and from 165 euros per image. Here you will read how it works and why it speeds up the sale.
What does sales styling involve?
Sales styling is the art of furnishing and decorating a home to make it more attractive to potential buyers. The goal of sales styling is to increase a property’s saleability, raise the selling price and shorten the time it takes to sell a home. It is a relatively new and growing industry in the Netherlands, but in other countries such as the United States and Canada it is already very popular. A study from the United States shows that an investment in property styling led to a higher selling price. The return on that investment was as much as 343%. That makes it one of the investments with the highest return.
Why is sales styling important?
Sales styling is an important part of the process of selling a home. It can make the difference between a house that sells quickly and one that stays on the market for months. It is not only about cleaning the house and keeping it tidy, but also about creating an atmosphere that appeals to potential buyers. A sales stylist is someone who professionally prepares homes for sale by restyling them. This makes the property attractive to potential buyers, so it sells faster and for a higher price. A property stylist therefore knows exactly how a home should be styled for sale.
Not to be confused with property styling
Although the terms sales styling and property styling are often used interchangeably, there is a real difference between these two concepts. The goal of sales styling is to sell the property quickly and at the best price. The goal of property styling is to make the property more attractive to potential tenants, and to ease the rental process by helping potential tenants imagine the space as their own home. This can lead to shorter vacancy periods and higher rental income for the property owner. Although the goals of sales styling and property styling overlap, namely making a property more attractive to potential buyers or tenants, property styling focuses on a broader range of goals and often involves more substantial improvements to the property.
Do you need to change your entire interior for sales styling?
The short answer is: no. First of all, sales styling is a form of styling a home to make it more attractive for sale. The goal of virtual staging is therefore to make a home appeal to potential buyers who come to view it. Sales styling should therefore not be confused with interior styling. On top of that, selling a home today starts online. In the digital world, potential buyers begin the search for their dream home. There the property is presented through extensive photo reports, complemented by 3D floor plans, 360 photos and videos. Online, a potential buyer can already see what the home could look like through virtual staging.
What is virtual staging?
Virtual staging is an emerging trend in the property market. It is a process in which computer generated images of furniture and decorations are added to photos of empty spaces. The aim is to give potential buyers a better idea of how the space could look when furnished. Below we discuss some of the benefits of virtual staging and how it can help sell a house. Virtual staging is a cost effective and more flexible alternative. It is especially useful for vacant properties or homes with a dated or unappealing interior, because it lets potential buyers picture the space with different styles and designs.
When selling a home, it is crucial to pay attention to sales styling. Selling a home today starts online. Potential buyers go looking for their ideal home in the digital world. There the property is presented through detailed photo reports, accompanied by 3D floor plans, 360 degree photos and videos. Virtual staging already gives a good impression online of how the home will look. This way, potential sellers definitely get a good first impression of a property. And that impression counts.
