Artist Impression Interior Rituals Amsterdam

A store interior for Rituals in Amsterdam, with the blossom tree growing through the space and the dark ceiling that lets the shelf lighting stand out. The counter is clad in wood strips in varying tones, and at the back a staircase leads up to a seating area.

In retail the question is rarely how beautiful it is, but how the customer walks. So the camera stands at the entrance and looks along the shelving towards the till. That let the client judge whether the route stays clear and whether the brand is in view straight away.